Good Food
Mr. Smart and Mr. Final: Surprising stories of familiar chains
When independent radio producer Gideon Brower noticed that Ralphs, the ubiquitous grocery store chain, didn’t have an apostrophe in its name, he became curious about the names of other supermarkets. Was there really a trader named Joe?
By Evan Kleiman • • 1 min readWhen independent radio producer Gideon Brower noticed that Ralphs, the ubiquitous grocery store chain, didn’t have an apostrophe in its name, he became curious about the names of other supermarkets. Was there really a trader named Joe? What makes shopping smart or final? Good Food revisits his conversation with Evan Kleiman on his market name discoveries.
The full episode
3 of 6
Grocery stores, frutero street vendors, Indian buffets- 0:00‘In the Weeds’: Are buffets on their way to extinction?
- 7:35Creating identity by the products we buy
- 22:48Mr. Smart and Mr. Final: Surprising stories of familiar chainsYou’re reading this
- 27:09Transforming the dining room into a marketplace
- 34:48Who are the fruteros?
- 47:48Beware of the sour corn tortilla
The full episode
3 of 6Grocery stores, frutero street vendors, Indian buffets- 0:00‘In the Weeds’: Are buffets on their way to extinction?
- 7:35Creating identity by the products we buy
- 22:48Mr. Smart and Mr. Final: Surprising stories of familiar chainsYou’re reading this
- 27:09Transforming the dining room into a marketplace
- 34:48Who are the fruteros?
- 47:48Beware of the sour corn tortilla