Siblings Carol and Phillip Kwan organically grew their business, Mama Musubi, by participating in food festivals and at farmer’s markets. When prepared food vendors were banned from those markets, their sales dropped overnight and they scrambled to explore ways to keep operating. Find their rice balls daily at Kitchen United Mix Pasadena.
Shutout from the farmer’s market, siblings explore their pivot options
Rice balls filled with protein are a staple in convenience stores in Japan. Photo courtesy of Mama Musbi.