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lf 23 million people see a movie in its first two weeks, that's roughly a $200 million haul. Any picture that does business at that scale is on its way to becoming an international blockbuster. Or put it another way: when France played Portugal for the Euro Cup a few weeks ago, almost 21 million Frenchmen tuned in to watch the match on television. At that very moment there were more people playing Pokemon Go...



Rob Long