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Yesterday, when I mentioned to a colleague in an email that I had recently published a book, he replied: “Congratulations! Great news about the book. I can’t wait to listen to it.”

So it was sort of a thrill when my publisher notified me that my book was about to undergo what branding experts call “a luxury upgrade” and become not just a book, but an audiobook.

The question, though, is who is going to read the book...?

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Rob Long