Netflix still rules streaming, but domestic subscribers are slipping

In its most recent earnings report, Netflix shared that it gained 1.5 million subscribers around the world in the last quarter. However, that’s a modest gain for the streaming giant, which also lost 400,000 subscribers in the U.S. and Canada.

A recent report from Parrot Analytics shows that global demand for Netflix, in comparison to all the other streamers, dropped below 50% for the first time.

Netflix says that because of the pandemic, the company has been slow to release new original content at the same rate as before.

Because Netflix now has 209 million subscribers around the world, the streamer knows it won’t be able to add new subscribers forever, marking the shift to a focus on keeping current subscribers in the Netflix ecosystem. To that end, the company says it plans to offer mobile video games, as well as other short, phone-friendly content.

Meanwhile, HBO Max also reported new subscriber numbers. The WarnerMedia streamer gained 2.8 million new patrons in the last quarter, meaning strong growth for a service that’s only been around since May 2020.