Marketing ‘Beneath the Harvest Sky’

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When husband and wife team Aron Gaudet and Gita Pullapilly were preparing to make their second film, Beneath the Harvest Sky, they came up with an unusual plan to distribute and market the movie before one frame was even shot. Their idea involved squeezing money, in this case, out of potatoes. KCRW producer Jenny Radelet has the story.

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Potato chips used as a marketing tool for 'Beneath the Harvest Sky'

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Potato chips used as a marketing tool for 'Beneath the Harvest Sky'

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'Beneath the Harvest Sky' promo featured on JetBlue airlines

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'Beneath the Harvest Sky' filmmakers Gita Pullapilly and Aron Gaudet

Credits

Guest:
Jenny Radelet - former producer, KCRW's Independent Producer Project

Host:
Kim Masters

Producer:
Kaitlin Parker