Funding 'Gimme the Loot'

First time filmmaker Adam Leon made Gimme the Loot on a small budget culled from friends, family and a small Kickstarter campaign. It played at the SXSW Film Festival in 2012 and took home the Grand Jury Prize for Narrative Feature. He talks with Kim Masters about the process: from getting advice from other indie filmmakers, to writing a business plan, to leveraging their Kickstarter campaign. He gives a veritable how-to for putting together the means to making an indie film with no known names attached. He also has some choice words for those indie filmmakers who complain that the success of the Veronica Mars Kickstarter project hurts people like them.