A friend of mine pitched me a very funny idea for a comedy the other day, and I asked him what very writer asks every other writer around this time of year: so, when are you going out with it? Meaning: when are you pitching this idea to what the colorful phrasemakers in the industry call, the marketplace? The ever-growing collection of channels and apps and buttons and cable stations and networks that keep buying shows, the places you see with billboards and bus cards all over town advertising shows you've never heard of but think, hey, that looks good....
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