Greater LA
History of Hollywood Blvd: It’s always been about clever branding
A stroll through Hollywood history reveals over 100 years of boulevard branding. But can the “Main Street of the movies” maintain its historic integrity — and keep its small businesses alive — while absorbing billions of private investment dollars?
By Steve Chiotakis • • 25m ListenA stroll through Hollywood history reveals over 100 years of boulevard branding. But can the “Main Street of the movies” maintain its historic integrity — and keep its small businesses alive — while absorbing billions of private investment dollars?
