The Elitism of the Apple Watch

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Tech addicts around the world have been waiting anxiously for the final rollout of Apple’s new smart watch. And they finally got their fix, Monday. Aside from the usual debates that accompany any new Apple product, there is the issue of price. The company says, “There’s an Apple Watch for everyone.” But that’s if “everyone” has at least $349 and a late-model iPhone. Mid-range models are closer to $1,000 and high-end models will go for as much as $17,000. That’s the cost to consumers, but what about the cost to Apple? The steep price of the watch could damage its image as a company that brings high-tech and great design to the masses.