The Frozen Industrial Complex

Disney says it’s sold more than three million dresses based on characters from the animated feature Frozen. And that’s not all. You can now get Frozen themed mouthwash, hot cocoa and knock-off Ugg boots. Walmart sells over 700 Frozen-related products. We look at the merchandising blitz.

Credits

Guest:
Ira Mayer - publisher and executive editor of The Licensing Letter - @IraMayerEPM

Host:
Madeleine Brand

Producers:
Andrew Walsh, Christian Bordal, Matt Holzman, Jolie Myers, Anna Scott