Press Play with Madeleine Brand

The Frozen Industrial Complex

Disney says it’s sold more than three million dresses based on characters from the animated feature Frozen. And that’s not all. You can now get Frozen themed mouthwash, hot cocoa and knock-off Ugg boots. Walmart sells over 700 Frozen-related products. We look at the merchandising blitz.

By Madeleine Brand • Nov 12, 2014 • 1 min read

Disney says it’s sold more than three million dresses based on characters from the animated feature Frozen. And that’s not all. You can now get Frozen themed mouthwash, hot cocoa and knock-off Ugg boots. Walmart sells over 700 Frozen-related products. We look at the merchandising blitz.

Madeleine Brand
Host, 'Press Play'
Andrew Walsh
Too Beautiful to Live
Christian Bordal
Managing Producer, Greater LA
Matt Holzman
Producer, 'The Document'
Ira Mayer
publisher and executive editor of The Licensing Letter

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Press Play with Madeleine Brand

The Frozen Industrial Complex

Disney says it’s sold more than three million dresses based on characters from the animated feature Frozen. And that’s not all. You can now get Frozen themed mouthwash, hot cocoa and knock-off Ugg boots. Walmart sells over 700 Frozen-related products. We look at the merchandising blitz.

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Press Play with Madeleine Brand

The Frozen Industrial Complex

Disney says it’s sold more than three million dresses based on characters from the animated feature Frozen. And that’s not all. You can now get Frozen themed mouthwash, hot cocoa and knock-off Ugg boots. Walmart sells over 700 Frozen-related products. We look at the merchandising blitz.

Share