Taylor Swift vs. Apple

It was Taylor Swift versus Apple this weekend, and it looks like Taylor Swift won. Apple was planning to roll out its new music streaming service on June 30th with a three-month free trial. And It wasn’t planning to pay artists or labels during that time. That is, until Taylor Swift let her displeasure be known on her Tumblr page, saying it’s not right to give music away without paying artists. Twenty-four hours later, Apple relented. What does the episode tell us about the music business and the power of Taylor Swift?