Press Play with Madeleine Brand
CA produce giant Driscoll’s is ending a blight of ‘blah’ berries
Americans eat about $9 billion worth of berries each year, mostly the bland supermarket kind. California-based Driscoll’s is betting people will pay more for a super-sweet variety.
By Madeleine Brand • • 1 min readAmericans eat about $9 billion worth of berries each year, mostly the bland supermarket kind. California-based Driscoll’s is betting people will pay more for a super-sweet variety.
