Branding the Drought

You might have heard that there’s a drought. With mandatory conservation for all Californians, politicians and water officials are doing their best to get people to change their behavior and save water.

Water conservation campaigns range from cute to sexy. But just how smart is the advertising?

Two communications experts weigh in on how to convince Californians to be waterwise.


Sasha Strauss - Innovation Protocol / USC - @SashaStrauss, Mike Rudin - Armed Mind - @mikerudin

Madeleine Brand

Matt Holzman, Anna Scott, Jolie Myers, Christian Bordal, Ryan Kailath