Branding the Drought

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You might have heard that there’s a drought. With mandatory conservation for all Californians, politicians and water officials are doing their best to get people to change their behavior and save water.

Water conservation campaigns range from cute to sexy. But just how smart is the advertising?

Two communications experts weigh in on how to convince Californians to be waterwise.

Credits

Guests:
Sasha Strauss - Innovation Protocol / USC - @SashaStrauss, Mike Rudin - Armed Mind - @mikerudin

Host:
Madeleine Brand

Producers:
Matt Holzman, Anna Scott, Jolie Myers, Christian Bordal, Ryan Kailath