K-Pop Descends on L.A.

This weekend, 40,000 fans of Korean pop culture will put on their wigs and sparkly makeup and head to the Los Angeles Sports Arena for the third annual KCON. There will be Korean food, Korean drama stars, workshops like “How to Become a Classy K-Pop Fan” and performances by huge K-Pop stars like G-Dragon and Girls Generation.



  • Euny Hong - Author of “The Birth of Korean Cool: How One Nation is Conquering the World Through Pop Culture." - @euny