Athletes, Sponsorships, and Rule 40

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Olympic rules prohibit athletes and their financial sponsors from marketing products during the games. But younger athletes are so used to tweeting shout-outs to their sponsors, this is putting a crimp in their relationships. We talk to an athlete about how he navigated the tightrope of sponsorship and Olympic rules.

Credits

Guest:
Nick Symmonds - Olympic track athlete, 2012 Beijing Olympics - @NickSymmonds

Host:
Madeleine Brand

Producers:
Andrew Walsh, Christian Bordal, Matt Holzman, Jolie Myers, Anna Scott