The K-Cup Takeover

You’re probably familiar with K-Cups, those plastic containers that deliver caffeine in whatever flavor you want. Those little pods made Keurig Green Mountain Coffee a brand beloved by consumers, until those consumers turned on the company. Because aren’t all those K-Cups bad for the environment? And is the K-Cup coffee actually good? Private equity to the rescue! A European firm bought the Green Mountain Coffee company this week for nearly $14 billion. We look at the rise, fall and purchase of Keurig.