Gwyneth, GOOP, and the Rise of the Lifestyle Brand

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Actress Gwyneth Paltrow has gotten plenty of flak for Goop, her website and newsletter about fashion, food and wellness. But despite the mocking, Goop has millions of readers—and it’s on the verge of a big expansion. We look at how Paltrow became a leader in the burgeoning field of celebrity lifestyle brands.