Press Play with Madeleine Brand
Cooking: Art or Science?
If the way to our hearts is through our stomachs, what happens when you bring the brain into it? That’s what the cooking show “America’s Test Kitchen” has built its brand on: ultra specific, scientifically-tested methods that favor exact formulas over imprecise, dash-of-this, dash-of-that cooking.
By Madeleine Brand • • 1 min readIf the way to our hearts is through our stomachs, what happens when you bring the brain into it? That’s what the cooking show “America’s Test Kitchen” has built its brand on: ultra specific, scientifically-tested methods that favor exact formulas over imprecise, dash-of-this, dash-of-that cooking. “America’s Test Kitchen” will launch a new web venture to further that brand in July. In the meantime, Madeleine hosts a debate on the best way to cook: from the head or from the heart?
Madeleine Brand
Host, 'Press Play'
Matt Holzman
Producer, 'The Document'
Anna Scott
Former KCRW Housing and Homelessness Reporter
Jolie Myers
Managing Producer, 'Press Play'
J. Kenji López-Alt
author of “The Wok: Recipes and Techniques”
Kristen Miglore
Creative Director at Food52, Author of "Genius Recipes: 100 Recipes that Will Change the Way You Cook"