Tesla's Car for the Masses (Sort Of)

Last night, Elon Musk unveiled the Tesla Model 3 in Hawthorne California. It’s the car Musk believes will change the world. The Tesla Model 3 is the electric car for the masses, relatively speaking. At $35,000 it’s not cheap, but it’s a fraction of the price of Tesla’s previous models. What does this mean for Tesla and for the car industry as a whole?