Spanish-Language Media Market

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In April, a station that plays regional Mexican music jumped over four other stations to win the key "morning drive" time period. Then ratings plunged back down 37% in May. The ratings people at Nielsen have announced that they’re reworking recent numbers for the billion-dollar LA radio market. But the episode reveals particular problems with the way they keep tabs on Spanish-language audiences.

Credits

Guest:
Meg James - corporate media reporter for the Los Angeles Times - @MegJamesLAT

Host:
Madeleine Brand

Producers:
Andrew Walsh, Christian Bordal, Matt Holzman, Jolie Myers, Anna Scott