The features that make up your face are unique to you, just like your fingerprints. Think of it as your “faceprint.” Face Recognition Technology reads photos or videos to identify you by name, location and any other personal information that turns up in a database. That has real value for a range of commercial uses—not to mention law enforcement.
But public anonymity may become a thing of the past. Facebook and other software companies have made the technology a fact of life, but there’s no consensus on how to protect your privacy.
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Photo: Sheila Scarborough