Republican presidential nominee Mitt Romney had a tough challenge facing him last night in Tampa. He had to seem more likeable – polls show he trails President Obama in this area – and he had to rally his Republican conservative base, while reaching out to those all important swing voters who voted for Barack Obama last time around. His strategy was unusual: he struck a tone of sympathy for those who have been disappointed with the president. He also touched on his Mormon faith, something he has avoided doing for much of the campaign, talked about all the women he'd appointed to jobs in his administration when he was Governor of Massachusetts and, in one rather emotional moment, recalled his mother and her decision to run for the senate. What did the Republicans accomplish in Tampa and how will the Democrats respond when they gather next week?