The Power of Polling

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American politics lives and dies by public opinion surveys. But how accurately are the passions, whims and convictions of 100 million possible voters measured by a sample of 750 people?.
Today, we'll talk to Frank Newport, Editor of the Gallup Poll, which just this morning reports another big swing to George Bush-while a competing poll shows a dead heat. We'll ask him, along with political pros and psychologists, if polls shape public opinion as much as they measure it.
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Credits

Host:

Warren Olney