White House Admits Failure in Anti-Drug Message

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America-s drug czar has admitted that nearly one billion dollars and five years after it began, the White House-s anti-drug campaign targeting the nation-s youth has flopped. The media is peppered with commercials aimed at making young people think twice about doing drugs, including the infamous, -this is your brain on drugs- and -I helped- ad which relates drug-buying to supporting terrorism. So what went wrong? What works? What doesn-t? We speak with advertising and marketing specialists, a former White House drug control strategist, a member of the Drug Policy Alliance, and a TV writer about what it takes to craft a successful anti-drug message. Sara Terry of The Christian Science Monitor guest hosts. Newsmaker: President Bush-s Miami Speech As President Bush announces his intention to preserve the longstanding trade embargo against the Castro regime, there are signs that many Cuban Americans are actually softening in their hard-line stance against their former homeland. Carlos Saladrigas chairs the Cuba Study Group, a group of prominent Miami businessmen that recently commissioned a poll on the changing attitudes of exiles towards Cuba and Castro. Reporter's Notebook: Death of Network Nightly News Greatly Exaggerated Dinosaur or icon? Does the American network news anchor have a future? Cable news pundits and legions of print reporters have been predicting -the end of an era- for the past several years. So will it be a last hurrah for Peter, Dan and Tom? We look at the future of a television news tradition, the network news anchor. Frank Rich, authored -And that-s the way it was,- the cover story for Sunday-s New York Times Magazine.
America-s drug czar has admitted that nearly one billion dollars and five years after it began, the White House-s anti-drug campaign targeting the nation-s youth has flopped. The media is peppered with commercials aimed at making young people think twice about doing drugs, including the infamous, -this is your brain on drugs- and -I helped- ad which relates drug-buying to supporting terrorism. So what went wrong? What works? What doesn-t? We speak with advertising and marketing specialists, a former White House drug control strategist, a member of the Drug Policy Alliance, and a TV writer about what it takes to craft a successful anti-drug message. Sara Terry of The Christian Science Monitor guest hosts.
  • Newsmaker: President Bush-s Miami Speech
    As President Bush announces his intention to preserve the longstanding trade embargo against the Castro regime, there are signs that many Cuban Americans are actually softening in their hard-line stance against their former homeland. Carlos Saladrigas chairs the Cuba Study Group, a group of prominent Miami businessmen that recently commissioned a poll on the changing attitudes of exiles towards Cuba and Castro.
  • Reporter's Notebook: Death of Network Nightly News Greatly Exaggerated
    Dinosaur or icon? Does the American network news anchor have a future? Cable news pundits and legions of print reporters have been predicting -the end of an era- for the past several years. So will it be a last hurrah for Peter, Dan and Tom? We look at the future of a television news tradition, the network news anchor. Frank Rich, authored -And that-s the way it was,- the cover story for Sunday-s New York Times Magazine.

President Bush-s Initiative for a New Cuba

Varela Project

White House Office of National Drug Control Policy

Advertising Age

Drug Policy Alliance

Felicity

Lifecourse Associates

Partnership for a Drug Free America

Safety First

New York Times Magazine

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Warren Olney