Which Way, L.A.?
Tesla’s New Sedan: An Electric Car for the Every Man?
"From the top down" is the way Elon Musk's Tesla company is marketing it's electric cars. It started with 2500 Tesla Roadsters at $109,000 apiece. Production was shut down last year. Friday of this week, the first Model S will be rolling off the assembly line and into showrooms, designed to be affordable to more people.
By Warren Olney • • 1 min read"From the top down" is the way Elon Musk's Tesla company is marketing it's electric cars. It started with 2500 Tesla Roadsters at $109,000 apiece. Production was shut down last year. Friday of this week, the first Model S will be rolling off the assembly line and into showrooms, designed to be affordable to more people. David Baker is energy reporter for the San Francisco Chronicle.
