Tesla’s New Sedan: An Electric Car for the Every Man?

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"From the top down" is the way Elon Musk's Tesla company is marketing it's electric cars. It started with 2500 Tesla Roadsters at $109,000 apiece.  Production was shut down last year. Friday of this week, the first Model S will be rolling off the assembly line and into showrooms, designed to be affordable to more people. David Baker is energy reporter for the San Francisco Chronicle.




Warren Olney