It's sweaty. It's dusty. It's dirty. And it's awesome. It's the Coachella Valley Music and Arts Festival – known to most as just "Coachella" – which stages its 14th annual takeover of the small town of Indio this weekend. This year's headliners include Blur, the Stone Roses, the Yeah Yeah Yeahs, Modest Mouse and Nick Cave, among others. Eighty thousand festival-goers can now rest assured that it's not going anywhere anytime soon. The City of Indio has signed a deal with event promoter Goldenvoice to keep annual festival of music and optional hygiene in Coachella through 2030. We talk with a councilman in Indio and hear from a rock critic about why this event is important both here in California and to music aficionados around the world.