As President of KCRW, Jennifer Ferro has worked to transform the institution from Southern California's flagship public radio station to a worldwide community that connects through the discovery of music, news and culture both in person, online and on the air.
Under her leadership, in addition to creating 100 hours of original programming a week, KCRW completed a $50 million capital campaign and moved into its first-ever, stand alone, state-of-the-art facility in early 2018. This new home allows KCRW to become a true community institution.
KCRW's presence includes podcasts, original content features, live event streams, a vibrant social networking community and successful mobile app. Its terrestrial signal has expanded to Santa Barbara creating that community’s first local public radio station. KCRW’s live events programming has grown to over 80 produced events throughout Los Angeles and Santa Barbara reaching over 250,000 people each year.
Ms. Ferro joined KCRW in 1994. She has held varied roles during her tenure including Assistant General Manager and Executive Producer of Good Food. She has worked in development, membership, production, operations and marketing.
Ms. Ferro serves as a Senior Fellow for the Luskin School of Public Policy at UCLA. She is on the board of NPR; and has served as the Chair of the AIR Board, an organization dedicated to supporting and promoting independent producers in public media. In 2011, she was chosen as one of Los Angeles’ Game Changing Women Leaders Who Make an Impact in LA by Los Angeles Magazine. In 2018 Ms. Ferro was awarded the UCLA Award for public service.
Ms. Ferro earned her Bachelor's degree from UCLA. As a youth soccer coach Ferro co-founded the Women’s Coach Initiative to get more women youth soccer coaches on the field. She is also an active mentor to graduate and undergraduate students.