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    Design and Architecture

    The power of logos

    Reactions were mixed to last week's unveiling of the logo for the LA 2024 Olympics bid. Graphic designer Michael Bierut, who created Hillary Clinton's presidential campaign logo, discusses the fierce reaction to his design and why logos get people so worked up.

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    By Frances Anderton • Feb 23, 2016 • 1 min read

    Reactions were mixed to last week's unveiling of the logo for the LA 2024 Olympics bid. Graphic designer Michael Bierut, who created Hillary Clinton's presidential campaign logo, discusses the fierce reaction to his design and why logos get people so worked up.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Frances Anderton

      architecture critic and author

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Avishay Artsy

      Producer, DnA: Design and Architecture

    • KCRW placeholder

      Michael Bierut

      Pentagram

      Culture
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