Good Food
Could Baby Carrots Be the Next Junk Food Craze?
Jeff Dunn is the president and CEO of Bolthouse Farms which sells nearly a billion pounds of carrots each year. He explains how baby carrots came to be and details his plan to plant baby carrots in vending machines across the nation by hijacking junk food marketing strategies.
By Evan Kleiman • • 1 min readJeff Dunn is the president and CEO of Bolthouse Farms which sells nearly a billion pounds of carrots each year. He explains how baby carrots came to be and details his plan to plant baby carrots in vending machines across the nation by hijacking junk food marketing strategies. See examples of Dunn's clever marketing and read more about his story in this Fast Company article.
