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    Back to Good Food

    Good Food

    Could Baby Carrots Be the Next Junk Food Craze?

    Jeff Dunn is the president and CEO of Bolthouse Farms which sells nearly a billion pounds of carrots each year. He explains how baby carrots came to be and details his plan to plant baby carrots in vending machines across the nation by hijacking junk food marketing strategies.

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    By Evan Kleiman • May 12, 2014 • 1 min read

    Jeff Dunn is the president and CEO of Bolthouse Farms which sells nearly a billion pounds of carrots each year. He explains how baby carrots came to be and details his plan to plant baby carrots in vending machines across the nation by hijacking junk food marketing strategies. See examples of Dunn's clever marketing and read more about his story in this Fast Company article.

    The full episode

    2 of 8
    Spoon Tasting; Summer Cocktails; The History of the Fork
    1. 0:00Market Report
    2. 6:55Could Baby Carrots Be the Next Junk Food Craze?You’re reading this
    3. 14:422012 Farm Bill Update
    4. 21:11A Spoon Tasting
    5. 28:31The History of the Modern Place Setting
    6. 37:26When You're at the Ball Game and You Craving a Taco....
    7. 42:53A Fairy Godmother for Late Night Munchies
    8. 48:01LA's Top Bartenders Share Their Favorite Summer Cocktails
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Evan Kleiman

      host 'Good Food'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Gillian Ferguson

      Supervising Producer, Good Food

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Laryl Garcia

      Senior Director, Good Food

    • KCRW placeholder

      Harriet Ells

      Program Director for Talk

      CultureFood & Drink

    The full episode

    2 of 8
    Spoon Tasting; Summer Cocktails; The History of the Fork
    1. 0:00Market Report
    2. 6:55Could Baby Carrots Be the Next Junk Food Craze?You’re reading this
    3. 14:422012 Farm Bill Update
    4. 21:11A Spoon Tasting
    5. 28:31The History of the Modern Place Setting
    6. 37:26When You're at the Ball Game and You Craving a Taco....
    7. 42:53A Fairy Godmother for Late Night Munchies
    8. 48:01LA's Top Bartenders Share Their Favorite Summer Cocktails
    Back to Good Food