Press Play with Madeleine Brand
What is ASMR and why is it catching on?
Have you ever heard a sound that made your body tingle or relax? Some YouTube videos are trying to accomplish that. The videos show people whispering, brushing their hair, tapping on furniture, gently chewing things.
By Madeleine Brand • • 1 min readHave you ever heard a sound that made your body tingle or relax? Some YouTube videos are trying to accomplish that. The videos show people whispering, brushing their hair, tapping on furniture, gently chewing things. These sounds are part of ASMR: Autonomous Sensory Meridian Response. This internet subculture is getting increasingly mainstream.
