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    Back to Press Play with Madeleine Brand

    Press Play with Madeleine Brand

    What is ASMR and why is it catching on?

    Have you ever heard a sound that made your body tingle or relax? Some YouTube videos are trying to accomplish that. The videos show people whispering, brushing their hair, tapping on furniture, gently chewing things.

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    By Madeleine Brand • Oct 3, 2018 • 1 min read

    Have you ever heard a sound that made your body tingle or relax? Some YouTube videos are trying to accomplish that. The videos show people whispering, brushing their hair, tapping on furniture, gently chewing things. These sounds are part of ASMR: Autonomous Sensory Meridian Response. This internet subculture is getting increasingly mainstream.

    The full episode

    5 of 5
    Stricter gun control among California’s 1016 new laws
    1. 0:00How tax laws make it easy to pass down wealth in America
    2. 8:55What are some of California’s most important new laws?
    3. 17:27Government report finds serious health care problems at Adelanto detention facility
    4. 23:52‘Above and Beyond’ celebrates NASA’s 60th anniversary
    5. 37:15What is ASMR and why is it catching on?You’re reading this
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Madeleine Brand

      Host, 'Press Play'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Duarte Geraldino

      journalist, analyst, and radio host

    • KCRW placeholder

      Sarah Sweeney

      Vice President of Talk Programming, KCRW

    • KCRW placeholder

      Michell Eloy

      Former Producer/Line Editor, Press Play

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Amy Ta

      Digital News & Culture Editor

    • KCRW placeholder

      Rosie Spinks

      Quartz

      News

    The full episode

    5 of 5
    Stricter gun control among California’s 1016 new laws
    1. 0:00How tax laws make it easy to pass down wealth in America
    2. 8:55What are some of California’s most important new laws?
    3. 17:27Government report finds serious health care problems at Adelanto detention facility
    4. 23:52‘Above and Beyond’ celebrates NASA’s 60th anniversary
    5. 37:15What is ASMR and why is it catching on?You’re reading this
    Back to Press Play with Madeleine Brand