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    Back to To the Point

    To the Point

    Competition: In the Olympic Games and in the Media

    As world-class athletes go for the gold, NBC television is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays.

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    By Warren Olney • May 12, 2014 • 1 min read

    As world-class athletes go for the gold, NBC television is going for the audience. But those formerly passive viewers now have a voice -- and it's a loud one. On Twitter and Facebook, on blog after blog, NBC has been excoriated since the opening ceremonies: for commentary, dramatizations and especially tape delays. At the same time, prime time viewing is off the charts. We hear from the tweeter who was famously shut down and from inside NBC strategy sessions.

    The full episode

    2 of 3
    The Olympics and the Twitterverse
    1. 0:00Ted Cruz Wins Texas Senate Primary
    2. 7:22Competition: In the Olympic Games and in the MediaYou’re reading this
    3. 43:19Gore Vidal Dead at Age 86
    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Warren Olney

      former KCRW broadcaster

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Frances Anderton

      architecture critic and author

    • KCRW placeholder

      Katie Cooper

      Producer, 'One year Later'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Caitlin Shamberg

      KCRW

    • KCRW placeholder

      Alan Abrahamson

      3 Wire Sports / USC

    • KCRW placeholder

      Guy Adams

      The Independent

    • KCRW placeholder

      Harriet Ells

      Program Director for Talk

      NewsNationalPolitics

    The full episode

    2 of 3
    The Olympics and the Twitterverse
    1. 0:00Ted Cruz Wins Texas Senate Primary
    2. 7:22Competition: In the Olympic Games and in the MediaYou’re reading this
    3. 43:19Gore Vidal Dead at Age 86
    Back to To the Point