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Back to Press Play with Madeleine Brand

Press Play with Madeleine Brand

Coupon Clippers Lament as PennySaver Shuts Down

There’s devastating news for coupon clippers today: the owners of the PennySaver suddenly announced that the paper would shut down.

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By Madeleine Brand • May 26, 2015 • 1 min read

There’s devastating news for coupon clippers today: the owners of the PennySaver suddenly announced that the paper would shut down.

For more than 50 years, the PennySaver arrived in mailboxes throughout California with pages chock full of discounts at local retailers.

The paper started in 1962 in Huntington Beach and spread across the state, reaching more than nine million Californians a week.

The PennySaver was bought out in 2013 for more than $22 million, but according to a statement from the owners, it ran out of money.

It’s certainly not the end of discounts… but it is the end of an era.

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    Madeleine Brand

    Host, 'Press Play'

  • KCRW placeholder

    Jolie Myers

    Managing Producer, 'Press Play'

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    Matt Holzman

    Producer, 'The Document'

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    Anna Scott

    Former KCRW Housing and Homelessness Reporter

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    Ira Kalb

    USC’s Marshall School of Business

    News
Back to Press Play with Madeleine Brand