Press Play with Madeleine Brand
Calm app made meditation chic — and billions of dollars along the way
Calm. It’s something many people haven’t felt a lot during more than a year of the COVID-19 pandemic. That collective anxiety has been a boon for Calm , the meditation app that takes you to a lake when you open it.
Calm. It’s something many people haven’t felt a lot during more than a year of the COVID-19 pandemic. That collective anxiety has been a boon for Calm, the meditation app that takes you to a lake when you open it. The sound of tiny waves lap the shore of the mountain range. Calm is now valued at around $2 billion — how did that happen?