Personalized celebrity greetings gain popularity during pandemic

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The app Cameo allows people to buy greetings from celebrities such as Snoop Dogg — for a fee. Photo by Jørund Føreland Pedersen/CC BY-SA 3.0

How much would you pay for your son’s favorite basketball player to wish him a happy graduation? Or a pep talk from your favorite reality star? Or a birthday wish from rapper Snoop Dogg? For the right price, it’s possible with an app called Cameo, which connects fans to celebrities who deliver personalized messages. It’s not a new service, but COVID-19 has increased demand.

Credits

Guest:
Naomi Fry - staff writer for the New Yorker

Host:
Madeleine Brand

Producers:
Sarah Sweeney, Michell Eloy, Amy Ta, Brian Hardzinski, Angie Perrin, Nihar Patel, Rebecca Mooney