Amazon: Its rise, influence over consumers, and calls to break it up

“He [Jeff Bezos] wanted to be a successful entrepreneur. He was selling books, not because he had a passion for reading — which he did actually — but because it was tactical, it was a beachhead for further expansion. His vision was to have a store where he could sell everything,” says Brad Stone, author of “Amazon Unbound.”

“He [Jeff Bezos] wanted to be a successful entrepreneur. He was selling books, not because he had a passion for reading — which he did actually — but because it was tactical, it was a beachhead for further expansion. His vision was to have a store where he could sell everything,” says Brad Stone, author of “Amazon Unbound.” Photo credit: Annegret Hilse / SVEN SIMON via www.imago-images.de.

On July 5, Amazon founder Jeff Bezos will step down as CEO but remain the company’s executive chairman. Press Play looks at how Amazon became the world’s most powerful retailer and got consumers hooked, and why you might not need your Prime membership. 

From this Episode:

Credits

Host:

Madeleine Brand

Producers:

Sarah Sweeney, Angie Perrin, Michell Eloy, Amy Ta, Rosalie Atkinson, Brian Hardzinski, Bennett Purser