Getting People to Save Water: What Works?

A new poll out today found two-thirds of Californians support mandatory water cuts -- IN THEORY. But, more than 4 out of 10 homeowners say they can’t cut back. So what would it take to close the gap between what you should be doing and what you’re actually doing? Higher water rates? Fining? Public shaming? Positive reinforcement? The psychology of getting people to save water.