Hallmark Channel struggles to diversify

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Hallmark Channel logo. Credit: Public Domain.

The Hallmark Channel is airing Christmas movies multiple times a day until the year ends. Hallmark has 40 new Christmas movies this year. The channel is known for love stories and happy endings -- but also for stories of straight white couples. 

Last week, Hallmark pulled an ad showing two brides getting married. A spokesman for the channel said the couple’s kiss violated their policies. A few days and a ton of backlash later, they’re now reinstating the ad.

Credits

Guests:
Sarah Larson - The New Yorker, Matt Piwowarczyk - co-host of the podcast “All Things Cozy”

Host:
Madeleine Brand

Producers:
Sarah Sweeney, Michell Eloy, Amy Ta, Alexandra Sif Tryggvadottir, Rosalie Atkinson, Brian Hardzinski, Danielle Chiriguayo