A History of L.A. Neighborhood Name Changes

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South L.A. is only one of the city’s neighborhoods that has been branded or re-branded. Just last month, the city council approved a community petition to name the neighborhood in West LA around Sawtelle Boulevard, “Sawtelle Japantown.” What drives neighborhood re-naming campaigns, and what impacts do they have on the ground, if any?


Fernando Guerra - Loyola Marymount University - @LMU_CSLA

Madeleine Brand

Jolie Myers, Matt Holzman, Anna Scott, Christian Bordal