South L.A. is only one of the city’s neighborhoods that has been branded or re-branded. Just last month, the city council approved a community petition to name the neighborhood in West LA around Sawtelle Boulevard, “Sawtelle Japantown.” What drives neighborhood re-naming campaigns, and what impacts do they have on the ground, if any?
A History of L.A. Neighborhood Name Changes
Credits
Guest:
Fernando Guerra - Loyola Marymount University -
@LMU_CSLA
Host:
Madeleine Brand
Producers:
Jolie Myers,
Matt Holzman,
Anna Scott,
Christian Bordal