What's behind the White Claw craze?

White Claw. Credit: whiteclaw.com

Hard seltzer is the latest drinking craze. With its relatively low calorie count and La Croix-esqe bubbles, it has attracted the millennial drinker. White Claw, in particular, has been selling out nationwide. It’s even outselling Budwiser. 


Lew Bryson - The Daily Beast, author of “Tasting Whiskey: An Insider's Guide to the Unique Pleasures of the World's Finest Spirits”

Madeleine Brand

Sarah Sweeney, Michell Eloy, Alexandra Sif Tryggvadottir, Rosalie Atkinson, Brian Hardzinski, Devan Schwartz