Hard seltzer is the latest drinking craze. With its relatively low calorie count and La Croix-esqe bubbles, it has attracted the millennial drinker. White Claw, in particular, has been selling out nationwide. It’s even outselling Budwiser.
What's behind the White Claw craze?
White Claw. Credit: whiteclaw.com
Credits
Guest:
Lew Bryson - The Daily Beast, author of “Tasting Whiskey: An Insider's Guide to the Unique Pleasures of the World's Finest Spirits”
Host:
Madeleine Brand
Producers:
Sarah Sweeney,
Michell Eloy,
Alexandra Sif Tryggvadottir,
Rosalie Atkinson,
Brian Hardzinski,
Devan Schwartz