Press Play with Madeleine Brand

Toys for Girls, Toys for Boys

If you’re shopping for a child this holiday season, there is a good chance you are looking into toys. And you’re not alone, the Toy Industry Association estimates $22 billion in toys were sold last year. But even as society has grown more accepting of new gender roles, toy marketers have not.

By Madeleine Brand • Dec 17, 2014 • 1 min read

If you’re shopping for a child this holiday season, there is a good chance you are looking into toys. And you’re not alone, the Toy Industry Association estimates $22 billion in toys were sold last year. But even as society has grown more accepting of new gender roles, toy marketers have not. In fact, research suggests that toys are more divided by gender than they were 50 years ago. Why?

Madeleine Brand
Host, 'Press Play'
Andrew Walsh
Too Beautiful to Live
Christian Bordal
Managing Producer, Greater LA
Matt Holzman
Producer, 'The Document'
Elizabeth Sweet
professor of sociology at UC Davis

News

Press Play with Madeleine Brand

Toys for Girls, Toys for Boys

If you’re shopping for a child this holiday season, there is a good chance you are looking into toys. And you’re not alone, the Toy Industry Association estimates $22 billion in toys were sold last year. But even as society has grown more accepting of new gender roles, toy marketers have not.

Share

Press Play with Madeleine Brand

Toys for Girls, Toys for Boys

If you’re shopping for a child this holiday season, there is a good chance you are looking into toys. And you’re not alone, the Toy Industry Association estimates $22 billion in toys were sold last year. But even as society has grown more accepting of new gender roles, toy marketers have not.

Share