The business of being a hypebeast

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A hypebeast is a kid who’s really into certain clothes and sneakers -- Supreme, Air Jordans, Yeezy. They wait in line for the latest product drop. Increasingly, they turn around and resell what they’ve snagged. Some websites are set up to help them. StockX bills itself as a kind of stock exchange for cool stuff. We speak with the founder of StockX and one 19-year-old hypebeast.


StockX user and "hypebeast" Phillippe Welter at KCRW. Photo by Amy Ta.