In August, Tom Cruise was dumped from his $10-million-a-year deal with Paramount Pictures. Today, Cruise is in partial charge of United Artists. Founded almost 100 years ago by movie legends Charlie Chaplin, Douglas Fairbanks, Mary Pickford, and DW Griffith, UA--now owned by MGM-- has been quiet in recent years. Now Cruise and his partner Paula Wagner, have a chance to revive it. What will that mean for popular culture?