The Virtual World of Corporate America

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Second Life is virtual reality on the Internet, but some international corporations are going there to do real work. For getting middle managers together, it's a lot cheaper than plane tickets and hotel rooms. You don't even have to come as yourself. On a recent afternoon, 20 avatars appeared for a lecture on software development sponsored by Intel Corporation. Opening the event for the semiconductor giant was a half-man, half-lynx dressed in a tuxedo. That's according to a story in the Los Angeles Times by Alana Semuels.




Warren Olney