Toyota's Reputation Takes a Hit with Recall Expansion

Hosted by

Toyota became the world's biggest car company, building a reputation for unparalleled excellence. But did rapid growth come at a high cost to consistent quality? The auto maker's recall of vehicles needing corrective action extended to Europe yesterday, and competitors, including General Motors, are already seeing opportunities. Jeffrey Linker, Professor of Engineering at the University of Michigan, has written several books on Toyota, including The Toyota Way.

Credits

Guest:
Jeffrey Liker - Professor of Engineering, University of Michigan

Host:
Warren Olney

Producers:
Karen Radziner, Sonya Geis