Toyota's Reputation Takes a Hit with Recall Expansion

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Toyota became the world's biggest car company, building a reputation for unparalleled excellence. But did rapid growth come at a high cost to consistent quality? The auto maker's recall of vehicles needing corrective action extended to Europe yesterday, and competitors, including General Motors, are already seeing opportunities. Jeffrey Linker, Professor of Engineering at the University of Michigan, has written several books on Toyota, including The Toyota Way.



  • Jeffrey Liker - Professor of Engineering, University of Michigan


Warren Olney