Good Food

Beef, it's what's for dinner

Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign.

By Evan Kleiman • Sep 9, 2016 • 1 min read

Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign. We didn't want to miss the opportunity to re-air Elliott's 1999 radio spot since it touches on so many great and different ways to prepare beef, from Mongolian Beef and Beef Bourguignon to chicken fried steak and Irish beef stew.

Evan Kleiman
host 'Good Food'
Laryl Garcia
Senior Director, Good Food
Abbie Fentress Swanson
Independent reporter and producer
Camellia Tse
Producer, Good Food

Culture

Food & Drink

Good Food

Beef, it's what's for dinner

Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign.

Share

Good Food

Beef, it's what's for dinner

Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign.

Share