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    Back to Good Food

    Good Food

    Beef, it's what's for dinner

    Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign.

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    By Evan Kleiman • Sep 9, 2016 • 1 min read

    Remember the Beef, It's What's for Dinner marketing campaign? After Robert Mitchum died, Sam Elliott's equally smoky voice took over as the voice of the campaign. We didn't want to miss the opportunity to re-air Elliott's 1999 radio spot since it touches on so many great and different ways to prepare beef, from Mongolian Beef and Beef Bourguignon to chicken fried steak and Irish beef stew.

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Evan Kleiman

      host 'Good Food'

    • https://images.ctfassets.net/2658fe8gbo8o/AvYox6VuEgcxpd20Xo9d3/769bca4fbf97bf022190f4813812c1e2/new-default.jpg?h=250

      Laryl Garcia

      Senior Director, Good Food

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      Abbie Fentress Swanson

      Independent reporter and producer

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      Camellia Tse

      Producer, Good Food

      CultureFood & Drink
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