Revisiting Evan Kleiman’s conversation with Pulitzer winner Marcia Chatelain

he first Black franchised McDonald’s opened in December 1968. By 1971, the number of Black franchises grew to almost 50. Marcia Chatelain, professor of history and African American studies at Georgetown University, reveals how McDonald’s recognized the opportunity to expand in the wake of civil unrest. She documents the often troubling relationship in her book “Franchise,” which was recently awarded a Pulitzer in history.