Listen Live
Donate
 on air
    Schedule

    KCRW

    Read & Explore

    • News
    • Entertainment
    • Food
    • Culture
    • Events

    Listen

    • Live Radio
    • Music
    • Podcasts
    • Full Schedule

    Information

    • About
    • Careers
    • Help / FAQ
    • Newsletters
    • Contact

    Support

    • Become a Member
    • Become a VIP
    • Ways to Give
    • Shop
    • Member Perks

    Become a Member

    Donate to KCRW to support this cultural hub for music discovery, in-depth journalism, community storytelling, and free events. You'll become a KCRW Member and get a year of exclusive benefits.

    DonateGive Monthly

    Copyright 2026 KCRW. All rights reserved.

    Report a Bug|Privacy Policy|Terms of Service|
    Cookie Policy
    |FCC Public Files|

    Back to Good Food

    Good Food

    The rise and fall of the Fuerte avocado

    At the Santa Monica Farmers Market, JJ’s Lone Daughter Ranch sells 20 different kinds of avocados, including the Fuerte, which was popular long before the Hass swept produce shelves.

    • rss
    • apple-podcasts
    • spotify
    • Share
    KCRW placeholderBy Joseph Stone • Mar 4, 2016 • 2 min read

    Avocados have been grown in the Central American tropics since at least 750 BC, according to the California Avocado Commission. California didn’t get its first avocado trees until the 1800s. Only one variety survived the severe frost of 1913 and was so named the strong, or fuerte in Spanish, avocado. By the 1950s, two thirds of all avocados grown and packed in the Golden State were of the Fuerte variety.

    As the avocado industry expanded in the 1970s to meet growing consumer demand, farmers looked for fruit to ship across the country in bulk that could easily hide blemishes picked up along the way. Since the Fuerte’s smooth thin green skin hides bruises poorly, the Hass avocado with its tougher bumpy skin gained ground. Now in many parts of the country, including in California, the Hass is what you’re most likely to find in the produce aisle.

    Should you wish to break free and try lesser-known avocado varieties, JJ’s Lone Daughter Ranch grows 20 varieties throughout the year. Laura Ramirez works on the farm and says the Fuerte’s season runs from fall to spring. Its rich, buttery flesh oxidizes more slowly than other varieties so the Fuerte will stay green longer in your favorite dishes.

    Chef Kevin Meehan buys Fuerte avocados from JJ’s at varying stages of ripeness so he can use them throughout the week. At Kalinear Larchmont Village, Meehan glazes the Fuerte fruit in avocado honey before searing it in avocado oil. He scoops out the caramelized flesh and serves it with a mix of greens and a house dressing. (You read that right: we’re talking about hot avocados here.) His charred avocado salad will be on the restaurant menu as long as Fuertes are in season. Try it yourself with the recipe below.

    Charred Avocado Salad

    You can pick up avocado honey from JJ’s Lone Daughter Ranch, Bill’s Bees, Honey Pacifica and Energy Bee Farm at the Santa Monica Farmers Market. Or, you can also substitute with your favorite type of honey.

    Yield: Serves 4

    Salad Ingredients

    4 Fuerte avocados, ripe

    2 tbsp avocado honey

    1 tbsp avocado oil

    Salt & pepper, to taste

    Dressing Ingredients

    2 lemons, juiced

    ½ cup pistachio oil

    ½ cup avocado oil

    ¼ cup pistachio, roasted and chopped

    Fresh chives, minced

    Preserved lemons, to taste

    Salt & pepper, to taste

    Salad Mix Ingredients

    A handful of thinly shaved vegetables (baby carrots, broccoli, celery, turnips, radish, etc.)

    A bowl of ice water

    A handful of mixed baby kale

    Instructions

    For the avocados: Halve and pit the avocados (leaving the skin on). Using a pastry brush, glaze the avocados liberally with the avocado honey and season with salt and pepper.

    Heat oil in a hot sauté pan. Sear avocado halves, flesh side-down, in oil until golden brown and caramelized. Remove from heat and cool to room temperature.

    For the dressing: Mix all dressing ingredients together and set aside.

    For the vegetables: Using a mandolin, shave all of the vegetables. Refresh in a bowl of ice water.

    To serve: Using a spoon, scoop out avocado carefully, leaving the flesh in one piece. Lay one-half on a plate and drizzle with dressing.

    Next, remove the shaved vegetables from the ice water and dry them. In a large bowl, toss the vegetables with the baby kale and add the dressing. (The ratio of kale to vegetables can vary according to personal preference.)

    Place half of the salad mix on top of the plated avocado and top with the second avocado half to create the effect of a sandwich. Scatter the rest of the salad mix around the plate. Finish by drizzling the dressing on top and around the plate.

    • KCRW placeholder

      Joseph Stone

      Producer, Good Food

      CultureRecipesFood & Drink
    Back to Good Food