Before COVID-19, The Last Bookstore on Spring Street near Pershing Square was packed with tourists and locals each day. However, over the past several months, co-owners Josh Spencer and his wife Jenna nearly ran out of money, had to lay off most of their staff, and closed their store.
Instead of getting discouraged, they started looking at the pandemic as a creative opportunity. They began offering curated book bundles based on customers’ interests, conducting more online sales, and renting out their store for weddings and other small events.
They’re now back open for in-person shopping — at the limited capacity and with mask requirements.
Spencer admits that the shop is overall losing money and is racking up more debt. “Our sales are down 80%. So I don't want to downplay the direness of the situation. I'm just someone who, whenever anything negative or challenging comes my way, I tend to take it in a positive spirit.”
He doesn’t know if the shop will make it through the pandemic. But he’s made his peace with that.
“Even if The Last Bookstore does fail, it's okay with me. I mean, it's been an awesome 10 years. And I'm glad that people enjoyed it. And I'm proud of what we created. Even if we can't make it through this, I'll know that we did our best, and that's good enough for me. I don't think everything has to last forever,” he says.