'Attention merchants' scramble for our attention (and money)

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Advertisers have tried to get our attention in myriad ways and have increasingly entered our private lives. Tim Wu writes about the history of the “attention merchants,” from snake oil salesmen at 19th century county fairs to today’s Instagram stars. His book is The Attention Merchants: The Epic Scramble to Get Inside Our Heads.



  • Tim Wu - professor of law, science and technology at Columbia Law School; author of "The Curse of Bigness: Antitrust in the New Gilded Age" - @superwuster